Joico Moisture Recovery Moisturizing Shampoo

Strands will drink up the hydration and softness that Moisture Recovery Moisturizing Shampoo For Dry Hair serves up for a 24 full hours, instantly restoring elasticity and tripling breakage protection.

• Moisture Recovery saturates extra thirsty, thick/coarse hair with intensive moisture and seals it in so strands stay replenished and healthy-looking all day.
• 24-hour moisture replenishment.*
• Double the softness.**
• 3X less prone to breakage.***
• Gently cleanses hair without stripping vital moisture.
• Helps replenish lost moisture.
• Hair looks instantly replenished, shiny, and healthy.

*When using Moisture Recovery Shampoo and Treatment Balm.
**When using Moisture Recovery Shampoo and Conditioner vs. a non-conditioning shampoo.
***When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo.